Corporate Brand Strategy MBA Intern, Summer 2026
Apply Now Apply Later Job ID 10137099 Location Burbank, California, United States Business The Walt Disney Company (Corporate) Date posted Jan. 12, 2026Job Summary:
About the Role & Team:
The Corporate Brand Strategy team develops comprehensive and relevant brand & franchise strategies informed by quantitative and qualitative analysis to guide strategic decision-making across the enterprise globally.
We collaborate with business units around the world to conduct opportunity assessments, diagnose business challenges, formulate actionable strategies, and measure key outcomes.
Our team is comprised of strategists who deploy a combination of quantitative and qualitative methods across all of our projects. A few examples:
- Provide thought leadership to the Chief Brand Officer on the state of our brands and franchises and key opportunities for growth
- Support business unit leadership by identifying key business drivers and areas for continued improvement
- Develop brand and franchise growth strategies for specific markets and consumer segments
- Size potential for new business opportunities
This internship is a full-time, three-month commitment in the Burbank, California area from June-August 2026.
What You Will Do:
- Lead workstreams and small projects, with support from team leaders
- Provide strategic support on projects such as developing hypotheses, running data-driven analyses, and developing and measuring success criteria
- Synthesize data and insights across multiple sources into clear, data-backed recommendations presented in a story-driven business deck
- Conduct analyses and run calculations on quantitative recommendations – e.g., calculating size of market or size of opportunity
- Present findings and work with partners across the enterprise to answer important business questions
Example Projects:
- Engage in thought leadership projects such as articulating the key opportunities for growth with a specific demo (e.g., kids 6-11) and recommended actions
- Analyze core business questions such as: Who are TWDC fans? What is the size of the preschool entertainment market? What is the right positioning for this franchise?
- Articulate strength of various TWDC IP, including what elements resonate with consumers
Required Qualifications & Skills:
- Prior Industry-relevant experience, as defined by one or more of the following:
1. Strategic or Management Consulting at a top-tier management consulting firm
2. Strategy or analytics within a media, technology or consumer packaged goods company
3. Brand or Franchise management in consumer-focused company (not B2B)
- 2 or more years prior experience in an internal strategy, management consulting, or analytics role
- Exceptional and demonstrated analytical skills with the ability to draw business insights from data and interpret real-world applications
- Experience creating presentations that clearly communicate a cohesive story using information and data from multiple sources
- Excellent project management and prioritization skills with an ability to execute quality work with tight deadlines while managing several projects simultaneously
- Proficient in Excel, PowerPoint, and Keynote
Education:
- Graduated from an accredited college or university with a BA/BS
- Currently enrolled in an MBA program
Eligibility Requirements & Program Information
Candidates for this opportunity MUST meet all of the below requirements:
- Be enrolled in an accredited college/university pursuing a MBA degree taking at least one class at time of application OR currently participating in a Disney College Program or Disney Internship
- Current Disney Interns, College, International, or Culinary Program Participants: You may only work for ONE consecutive year (12 months) in any combination of an internship and/or program
- Be at least 18 years of age
- Possess unrestricted work authorization
Additional Information:
- The approximate dates of this internship are June through August 2026
- Candidate must be available to work full-time hours Monday through Friday (approximately 40 hours per week) for the duration of the internship
- Able to provide own housing and transportation in the Burbank/Glendale area
The pay rate for this role in California is $41.40 per hour. Select benefits may be provided as part of the compensation package, such as medical, financial, and/or other benefits, dependent on the level and position offered. To learn more about our benefits visit: https://jobs.disneycareers.com/benefits
About The Walt Disney Company (Corporate):
At Disney Corporate you can see how the businesses behind the Company’s powerful brands come together to create the most innovative, far-reaching and admired entertainment company in the world. As a member of a corporate team, you’ll work with world-class leaders driving the strategies that keep The Walt Disney Company at the leading edge of entertainment. See and be seen by other innovative thinkers as you enable the greatest storytellers in the world to create memories for millions of families around the globe.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with Disney Worldwide Services, Inc., which is part of a business we call The Walt Disney Company (Corporate).
Disney Worldwide Services, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.