Associate Manager, Marketing (China CRM)
Apply Now Apply Later Job ID 10130084 Location Lantau Island, Hong Kong Business Hong Kong Disneyland Resort Date posted Aug. 26, 2025Job Summary:
Job Responsibilities:
- Manage and coordinate multi-channel CRM-campaigns (China CRM platforms, SMS and mobile app) to maximize commercial opportunities through collaboration with internal marketing partners, cross-functional teams and external agencies.
- Manage and execute the full lifecycle of multi-channel CRM campaigns, including developing campaign calendars, crafting content strategies and designs, segmenting communications, and implementing personalization techniques to enhance engagement.
- Establish and maintain tracking & reporting mechanisms to evaluate campaign performance, supporting ongoing CRM program & campaign optimization by analyzing key metrics.
- Assess campaign effectiveness using data-driven methodologies, leveraging analytics to identify trends, optimize strategies, and enhance ROI
- Drive CRM initiatives tailored to market objectives, ensuring alignment with business goals.
- Conduct thorough competitive analyses and provide actionable recommendations based on competitive reviews, insights, and industry best practices.
Job requirements:
- Bachelor’s degree or equivalent Business, Management or Marketing
- At least 5 years of relevant marketing experience in China CRM, project management, mobile app communication and content
- Excellent organizational, interpersonal, copywriting and communication skill
- Proficiency in CRM campaign performance tracking and reporting
- Experience with CDP platforms is a plus
- Strong analytical and problem-solving skills
- Hands-on experience managing CRM campaigns on major social platforms in China and mobile app
- Fluent written and spoken English, Chinese, Mandarin
HKProfessional #LI-AI1
About Hong Kong Disneyland Resort:
Hong Kong Disneyland Resort offers unforgettable, culturally distinctive Disney experiences for guests of all ages and backgrounds. Filled with your favorite Disney stories and characters, Hong Kong Disneyland Resort offers guests the opportunity to explore eight diverse lands that are home to award-winning, one-of-a-kind attractions and entertainment. Complete your adventure with stays at the resort’s luxurious Disney hotels. The magic doesn’t end at our doorstep; as a dedicated member of the local community that cares deeply about societal wellbeing, Hong Kong Disneyland Resort spreads its magic through community service programs that help families in need, boost creativity among children and families, encourage the protection of the environment and inspire healthier living.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with HK International Theme Parks Limited, which is part of a business we call Hong Kong Disneyland Resort.