Senior Ad Sales Executive

About the Role & Team

This role sits within the London-based Disney Advertising Sales team and is focused on driving revenue growth across Disney+, ESPN and the wider Disney Media portfolio. 

The Senior Ad Sales Executive will grow advertising investment from agencies, advertisers and Disney partners by combining strong commercial skills with a deep understanding of TV, digital, CTV and premium video. 

The role will manage and develop key agency and client-direct relationships, identify new business opportunities and create compelling solutions using Disney's premium content, audiences, data, insights and advertising capabilities.  

The role requires strong collaboration across Sales, Trading, Client Services, Revenue & Yield, Insights, Brand Partnerships, B2B Marketing and wider Disney teams, with high personal accountability for pipeline, forecasting and commercial delivery. 

The role will help advertisers navigate a more programmatic and outcomes-led CTV market, connecting audience targeting, measurement, attention, attribution and business outcomes to the Disney+ proposition.

This role will be based in our London Hammersmith office, 4 days a week, with either a Monday or Friday working from home. 

You'll join a team grounded in our Disney values: acting with Integrity, welcoming everyone through Inclusion, embracing boundless Creativity, working together through Collaboration, and caring deeply for our Community. These values shape how we work and how we support one another every day. 

What You Will Do

• Drive revenue across Disney+, ESPN and Disney Media through standard advertising, programmatic solutions, sponsorships and custom content partnerships. 

• Own and develop a portfolio of agency and advertiser relationships, building strong senior-level partnerships and identifying opportunities for incremental and new-to-Disney investment. 

• Build and maintain a healthy sales pipeline, provide accurate forecasting and take accountability for agreed revenue targets and KPIs. 

• Create persuasive client stories and responses to briefs using Disney audience insight, data, content, IP and measurement capabilities. 

• Work with Trading and key agency partners to support delivery of commercial agreements and identify opportunities to grow share of investment. 

• Collaborate with Client Services, Revenue & Yield, Insights, Brand Partnerships and B2B Marketing to deliver effective campaigns, strong client service and repeat business. 

• Work across Disney lines of business to identify relevant advertiser opportunities around product launches, franchises, content releases and cultural moments. 

• Stay close to market trends across TV, CTV, digital video and social and translate these into actionable opportunities for advertisers and the Sales team. 

• Grow programmatic revenue by confidently selling and supporting PMP/PG and other addressable buying routes, working with agency programmatic teams, DSP partners and internal Ad Tech stakeholders.

• Use account planning and stakeholder mapping to identify priority relationships, relationship gaps and clear actions for growth across assigned agencies and advertisers.

Required Qualifications & Skills

• Experience working with agencies and advertisers in media sales, partnerships or a closely related commercial role. 

• Proven track record of delivering revenue growth through digital, video, TV/CTV, programmatic campaigns or partnerships. 

• Strong understanding of the UK media marketplace and how agencies and advertisers plan, buy and measure premium video. 

• Commercial confidence, strong presentation skills and the ability to turn insight and data into a persuasive client story. 

• Numerate and analytical, with a working understanding of CPM, reach, frequency, ROI and other common media effectiveness measures. 

• A proactive, collaborative approach; comfortable working across multiple teams and managing competing priorities in a fast-moving environment. 

• Strong relationship-building skills and confidence handling commercial discussions with agencies and clients. 

• Working knowledge of programmatic advertising, including DSPs, PMPs/PGs, audience targeting and the role of identity/data within CTV.

• Understanding of modern measurement approaches, including attention, attribution, incremental reach and outcomes, and the ability to explain their value to advertisers.

• Ability to build strategic account plans that connect stakeholder relationships, client objectives, pipeline and revenue opportunities.

• A growth mindset with the confidence to challenge existing approaches, test new routes to market and create opportunities proactively.

The Perks

• 25 days annual leave

• Private medical insurance & dental care

• Complimentary admission to eligible Disney Theme Parks, giving you the opportunity to experience the magic we create and make memories of your own. Admission is subject to availability, capacity restrictions, applicable rules, block-out dates, and eligibility requirements.

• Access to a wide range of Disney discounts on Disney merchandise, Disney Food & Beverage, Disney Resort Hotels, Disney Cruise Line, Adventures by Disney, National Geographic Expeditions, and more. Offerings are subject to availability and may be seasonal, and subject to applicable rules, restrictions, and eligibility requirements.

• Excellent parental and guardian leave

• Employee Resource Groups – WOMEN @ Disney, Disney Mosaic, Disney PRIDE, our disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives. 

We will ensure that individuals with disabilities are provided with reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.