Sr Analyst, Consumer & Advertiser Insights - Thought Leadership & Strategic Research

Department/Group Overview:

The Consumer & Advertiser Insights group works within the Data and Measurement Science team at Disney Advertising to manage custom/primary research studies, thought-leadership, compile/analyze data to address strategic questions, and turn learnings into actionable insights as part of custom research solutions developed for advertising partners.  This department supports the entire Disney media portfolio (including Disney/Disney+, Hulu, ABC, ESPN, FX, Nat Geo and Freeform) and measurement applies to multiple types of media (TV, Digital, Social, etc.).

Job Summary:

The Sr Analyst is responsible for assisting with and co-managing custom primary research studies, projects, and analyses (from inception to completion) to drive strategy within Disney Advertising and to demonstrate Disney’s strength in thought leadership within the advertising and media spaces. In addition to assisting with all aspects of day-to-day research study management (e.g., objective setting, study design and execution, data analysis, reporting, and socialization/presentation of insights to both internal and external stakeholders), this individual will also be largely responsible for managing and executing quick turn surveys through the team’s two survey communities. This role will report to the Sr Manager.

Responsibilities:

• Assist the Sr Manager with and/or manage both custom qualitative and quantitative studies from inception to completion, largely in partnership with third-party research vendors.

• Specific research responsibilities include but are not limited to: working with internal and external cross-functional partners/vendors, writing research briefs, co-leading/participating in research design conversations, vetting vendor proposals, supporting the research process end-to-end (including helping to optimize custom research-related deliverables to ensure the quality and accuracy of the work product), stimulus collection, data analysis, reporting (including implications/thought-starters), and presentation of findings/insights to key stakeholders (including internal stakeholders/management and external advertising clients).

• Co-manage two survey community panels with fellow team members, including the creation and deployment of custom surveys through this panel (tasks include full questionnaire development, survey programming/testing/deployment, data analysis, reporting, and presentation of results).

• Help to build research-based content for the online Disney Insights Hub. Specifically, turning insights into publicly facing articles, one-sheets, and infographics as well as working closely with marketing, legal and communications teams to socialize.

• Support internal ad-hoc requests, business questions, and/or sales needs, which can include analyzing a variety of data sets from across research efforts (collaborating with additional internal research teams as needed) and then summarizing and communicating key insights in an easy-to-understand, succinct fashion.

• Support a broad group of internal stakeholders and partners, including sales, marketing, comms, category strategy, sales enablement, product, integrated marketing, Disney Campaign Manager, sports brand solutions, entertainment brand solutions, leadership teams, etc.

Qualifications

• 3+ years of demonstrated primary/custom research experience required, largely managing custom research (across both qualitative and quantitative studies) and working with syndicated media-related resources

• Strong experience in survey writing (i.e. taking a concept or key questions from stakeholders and building out a sound survey design).

• Experience conducting primary research (e.g., quantitative/qualitative studies such as focus groups, online surveys, etc.) for an agency or company in advertising, media, and/or entertainment/streaming (with a strong focus in advertising research preferred)

• Experience with project management and data analysis – highly detailed and well-organized, including the ability to manage multiple priorities, stakeholders, projects, and deadlines simultaneously in a fast-paced environment

• Strong analytical skills – be able to synthesize a lot of information into a highly visual, concise story (expertise in PowerPoint or Keynote) for both sales and/or strategic purposes

• Professional demeanor and excellent communication skills (verbal and written, including business writing and presenting to others)

• Demonstrated interpersonal and relationship-building skills

• Possesses an enthusiastic and positive “can do” outlook, even when under pressure

• Self-motivated - able to self-start projects and solicit collaborations

• Comfortable working within a fluid and flexible culture; adjusts well to change and/or shifting priorities

• Analytical and out-of-the-box thinker who has a passion for learning/insights, enjoys problem-solving

• Experience using SPSS is a plus

• Experience in managing and/or directing outside research agencies a plus

• Experience with media-related syndicated tools (such as Comscore, Nielsen TV ratings products, MRI / Simmons, Adobe Omniture Sitecatalyst, Nielsen Monitor-Plus, and TNS / Kantar Media) a plus

• Some light travel may be required (including attendance at evening focus groups)

• Computer Skills: Word, Excel, PowerPoint, Outlook.

• Bachelor's degree Preferred.

#DisneyAdvertising

The hiring range for this position in New York, NY and Seattle, WA is $100,100 to $134,200 per year and in Santa Monica, CA, Chicago, IL, and Washington DC is $95,500 to $128,000 per year and in Coral Gables, FL is $91,000 to $121,900. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.