Sr Specialist, Brand Integration & Governance
Apply Now Apply Later Job ID 10133778 Location Burbank, California, United States Business The Walt Disney Company (Corporate) Date posted Oct. 17, 2025Job Summary:
Senior Specialist – Brand Integration & Governance
The role of the Corporate Brand organization is to combine a deep understanding of our global consumer with strategies, initiatives and campaigns to both protect and grow our brands and key franchises.
The Sr. Specialist - Brand Integration & Governance will help ensure the successful execution of The Walt Disney Company’s enterprise-wide YouTube initiative and support the ongoing governance required for our YouTube channels. The Sr. Specialist will be responsible for tracking and updating policies for our YouTube channels and working with stakeholders from across the company to ensure compliance and successful growth across key metrics.
Responsibilities:
- Governance
- Support the governance and tracking of The Walt Disney Company’s YouTube Content Owner (CO) ecosystems and underlying channels
- Areas of focus include, but are not limited to user permissions, advertising policy, etc.
- Ensure channels are adequately categorized as MFK vs GA and are properly integrated into their respective environments.
- Policy Oversight
- Understand policies for use across the enterprise ranging from channel management, monetization, compliance, etc.
- Track adherence to policies and suggest changes and improvements over time
- Strategy Execution
- Help facilitate the successful processing of new channel creation or deprecation
- Coordinate with necessary stakeholders the transfer of videos across channels
- Coordinate the migration of channels between Disney O&O Content Owners.
- Liaison between content stakeholders and Disney Anti-Piracy.
- Reporting
- Strong understanding of YouTube Analytics and ability to report on channel performance and revenue as needed
- Ensure regular distribution of finance reporting to key stakeholders
The ideal candidate will have experience and knowledge of YouTube channel management and key performance metrics.
Basic Qualifications:
- 3+ years of Digital content background with dedicated focus on YouTube
- Capable and comfortable with quantitative analysis
- Can work effectively in a fast-paced, dynamic environment with a proactive and positive attitude and a desire to get things done
Preferred Qualifications:
- YouTube Certified (Content Ownership and Asset Management)
Education:
- Bachelor’s Degree or equivalent experience
The hiring range for this position in Burbank, CA is $104,800.00 to $128,000.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
About The Walt Disney Company (Corporate):
At Disney Corporate you can see how the businesses behind the Company’s powerful brands come together to create the most innovative, far-reaching and admired entertainment company in the world. As a member of a corporate team, you’ll work with world-class leaders driving the strategies that keep The Walt Disney Company at the leading edge of entertainment. See and be seen by other innovative thinkers as you enable the greatest storytellers in the world to create memories for millions of families around the globe.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with Disney Worldwide Services, Inc., which is part of a business we call The Walt Disney Company (Corporate).
Disney Worldwide Services, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.