Specialist, Paid Media
Apply Now Apply Later Job ID 10132253 Location New York, New York, United States Business The Walt Disney Studios Date posted Oct. 06, 2025Job Summary:
Paid Media Specialist
At Disney, we’re storytellers. We make the impossible possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world.
The Growth Marketing team is tasked with driving global subscriber growth for Disney+ and Disney’s streaming bundles. The team is responsible for the planning, execution and optimization of subscriber acquisition and performance marketing campaigns. The ideal candidate has an in-depth knowledge of and passion for digital media and the constantly evolving mar-tech landscape.
Responsibilities:
Develop and implement paid social strategies to drive subscriber acquisition, conversion & efficiency
Successfully apply paid social strategy and manage within social channels (i.e. Facebook, Instagram, TikTok, Snapchat, YouTube, etc.)
Oversee strategy, campaign structure, paid media optimizations, and ad content (including strategic recommendations on creative content and messaging)
Execute and optimize YouTube campaigns, including campaign set-up, audience segmentation, creative testing, and advanced bidding strategies to maximize efficiency and impact
Optimize budget across platforms and tactics (including YouTube TrueView, Shorts, and in-stream ads) to deliver positive return on marketing spend
Research, develop, and test new audience segments (i.e. retargeting, lookalikes, custom audiences, custom intent, etc.)
Recommend new paid social and YouTube strategies, including potential influencer and creator collaborations
Develop and implement QA process across all platforms
Excellent strategic planning skills with the ability to identify, prioritize, and articulate high impact paid media campaigns and initiatives
Comfortable working in a fast-paced and dynamic environment, supporting new products/businesses backed by a proven large-scale media property
Qualifications
At least 2 years of paid social advertising experience, including YouTube
Global experience preferred
Deep knowledge of & mastery of social platforms, including YouTube Ads Manager/Google Ads, TikTok, Meta & Snap
Experience with 3rd party campaign management platforms (i.e. Smartly)
Must have experience with direct response campaigns and performance-driven buying
Ability to partner with an analytics team to use real-time data, testing, and campaign learnings to effectively optimize and manage campaigns
Ability to strategically assess new opportunities and make data-driven decisions resulting in tangible improvements in performance
Flexibility & ability to work in a fast-paced and dynamic environment
A strong communicator with a can-do, positive attitude and a strong desire to get things done
Global and international media planning/buying experience
Sense of humor and desire to have fun!
The hiring range for this position in NYC, NY is $74,300 - $99,600 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
About The Walt Disney Studios:
For over 95 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company was built. Today it brings quality movies, episodic storytelling, music, and stage plays to consumers throughout the world. The Walt Disney Studios encompasses a collection of respected film studios, including Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, 20th Century Studios, and Searchlight Pictures. It is also home to Disney Theatrical Productions, producer of world-class stage shows.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with Disney Entertainment Operations LLC, which is part of a business we call The Walt Disney Studios.
Disney Entertainment Operations LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.